With a commitment to sustainability and a focus on creating memorable experiences for guests, Anantara continues to expand its footprint across Europe, bringing its signature blend of luxury and culture to even more travellers.

With 8 properties located in iconic cities, Anantara Hotels & Resorts is currently growing within the European market having primarily focused for years on the Asia-Pacific region, exhibiting a formidable presence.

Last year, Minor Hotels rebadged Amsterdam’s NH Grand Hotel Krasnapolsky, centrally located on Dam Square, under its Anantara brand. This was followed by the group taking over its third Anantara property in Dubai, the Anantara Downtown Dubai Hotel, amid the downtown and Business Bay areas and close proximity to the DIFC Financial District.

Dillip Rajakarier, CEO of Minor Hotels - which plays host to Anantara and NH Hotels - explains: “The continued expansion of Anantara into strategic global capitals including Abu Dhabi, Doha, Bangkok, Rome, and Amsterdam is positioning the brand as a key player in urban hubs.”